GOOGLE ADS FOR TRADES
Capture High-Intent Leads When They Need You Most
Capture plumbing, electrical, roofing, HVAC and construction leads the moment homeowners search for help. Our Google Ads campaigns put your trade business at the top of local results, targeting high-intent searches in the postcodes you serve so every pound of ad spend works harder. From keyword research and ad copy to call tracking, negative keyword management and weekly bid optimisation, we handle the entire account — and you get clear monthly reports showing exactly how many calls, quote requests and booked jobs your budget delivered. No long contracts, no vanity metrics, just a steady pipeline of qualified customers ready to hire.
CAMPAIGN STRATEGIES
The Three Google Ads Campaigns That Win Jobs for Trades
Every trade business needs the right mix of high-intent visibility and local trust. Here is how each campaign type fits into a profitable lead-generation engine for plumbers, electricians, roofers, HVAC engineers and builders. Used together, they cover every stage, from the urgent call-out to the planned renovation.
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Local Services Ads
Appear at the very top of Google with the Google Guaranteed badge. Pay per lead, not per click, and build instant trust with homeowners searching for a verified tradesperson in your service area. We handle verification, review strategy and lead disputes so you only pay for genuine enquiries.
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Search Campaigns
Capture emergency and high-value searches like "boiler repair near me" with tightly themed keywords, geo-targeting, call extensions and negative keyword lists that stop wasted spend. Conversion tracking on every call and form shows exactly which keywords turn into booked jobs.
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Display & Remarketing
Stay front of mind with visitors who compared quotes but did not call. Visual banner ads across local websites bring warm prospects back for bigger projects like extensions, rewires and roof replacements. Frequency caps and tailored offers keep your brand visible without overspending.
Proof, not promises
Real numbers from live Google Ads accounts we manage for plumbers, electricians, roofers and builders across the UK.
£8.42
Avg CPL
Average cost per qualified lead across our trade clients — well below the industry norm.
412%
Trade ROI
Average return on ad spend, tracked from first click to booked job.
24hrs
Lead Time
From campaign launch to your phone ringing with your first enquiry.
12k+
Trades Leads
Verified calls and form enquiries delivered to trade businesses so far.
THE TRADES PPC OPPORTUNITY
Why Every Minute Counts in Trades Search
When a boiler fails, a pipe bursts or a fuse box trips, homeowners don't browse — they search, compare the top results and call within minutes. Google Ads puts your trades business at the very top of that moment, in front of customers who are ready to book right now.
Unlike organic rankings, which take months to build, a well-structured PPC campaign can generate calls from day one. Precise location targeting, ad scheduling and call extensions ensure your budget is spent only on the postcodes, hours and services that actually make you money.
Paired with local SEO and conversion-focused landing pages, Google Ads becomes a predictable lead engine — giving plumbers, electricians, roofers and builders full control over how fast they grow.
Most trades businesses waste a third of their ad spend on irrelevant clicks — DIY searches, job seekers and out-of-area enquiries. With negative keyword management, weekly search-term audits and smart bidding tuned to booked jobs rather than clicks, every pound works harder and your cost per lead keeps falling month after month.
✔ Instant visibility for high-intent, emergency searches
✔ Hyper-local targeting by town, postcode and service radius
✔ Measurable cost-per-lead with full call and form tracking
✔ Ad scheduling that matches your working and on-call hours
✔ Transparent monthly reporting with no long-term contracts
Google Ads for Trades Across the County
West Sussex Reach
Explore local PPC and search campaigns for trades businesses in towns across West Sussex, plus the related services and trade guides that support every Google Ads account. Every campaign is built around tight postcode targeting, trade-specific keywords and call tracking, so your budget reaches homeowners ready to book in the areas you actually cover.
North & Mid Sussex
- Google Ads in Crawley
- Google Ads in Horsham
- Google Ads in Haywards Heath
- Google Ads in Burgess Hill
- Google Ads in East Grinstead
- Google Ads in Cuckfield
- Google Ads in Billingshurst
Coastal West Sussex
- Google Ads in Worthing
- Google Ads in Chichester
- Google Ads in Bognor Regis
- Google Ads in Littlehampton
- Google Ads in Shoreham-by-Sea
- Google Ads in Lancing
- Google Ads in Selsey
Trades We Support
- Google Ads for Plumbers
- Google Ads for Electricians
- Google Ads for Roofers
- Google Ads for Builders
- Google Ads for Heating Engineers
- Google Ads for Landscapers
- Google Ads for Locksmiths
Related Services
- Google Ads for Trades
- Local Services Ads
- SEO for Trades
- Landing Pages
- Call Tracking & Reporting
- Remarketing Campaigns
- Book a PPC Audit
Frequently Asked Questions
Which areas of West Sussex do you cover?
We run campaigns for trades across the whole county, from Crawley and Horsham down to Worthing, Chichester and the coast. Targeting is set by postcode or radius, so you only pay for clicks inside the areas you serve.
How much should a trade business spend on Google Ads?
Most local trades start between £500 and £1,500 per month in ad spend. We size the budget around your capacity, average job value and competition in your towns, then scale only once cost per lead is proven.
How quickly will I start getting leads?
Search campaigns usually generate calls and enquiries within the first one to two weeks of going live. The first 60–90 days are spent refining keywords, bids and ad copy to bring cost per lead down steadily.
Do you offer Local Services Ads as well as search?
Yes. Where eligible, we set up and manage Google Local Services Ads alongside your search campaigns, so you appear in the top Google Guaranteed slots and pay per lead rather than per click.
Am I tied into a long contract?
No. We work on rolling monthly agreements with a 30-day notice period. You keep full ownership of your Google Ads account, data and conversion history at all times.
How do you report on results?
You get a clear monthly report showing calls, form leads, cost per lead and spend by town, backed by call tracking. We also hold a short review call to agree next steps for the month ahead.
LOCAL GOOGLE ADS FAQ
Google Ads questions from trades businesses in your area
Service areas, local budgets, call tracking and lead quality — straight answers for plumbers, electricians, roofers, builders and HVAC firms targeting customers near them. Learn how we set realistic monthly spend for your postcode, filter out tyre-kickers and out-of-area enquiries, track every call and form back to the keyword that drove it, and scale campaigns only when cost per lead proves profitable. Still have a question? Book a free account audit and we'll walk you through your numbers.
LIMITED ONBOARDING SLOTS EACH MONTH
Let’s Fill Your Diary
Get a tailored Google Ads strategy for your trade business. Tell us about your services, service area and growth goals, and within 48 hours we’ll send a free account audit, a keyword opportunity report and a clear forecast of the leads you could be winning every month.
Free Audit
A no-obligation review of your current ads, wasted spend and missed searches.
No Lock-In
Rolling monthly agreements. We keep your business by delivering results.
Trade Specialists
Campaigns built only for plumbers, electricians, roofers, builders and more.
Questions Before You Enquire
Everything trade business owners usually ask us about budgets, timelines, contracts, reporting and what happens after you hit submit.