How do I get started?

Call 07469 715630, email info@PottsStrategies.com or use the contact form. We reply within one working day with clear next steps and no obligation. Explore more: Google Ads Management West Sussex, Google Ads for Trades, Google Ads for Roofers, SEO and Google Ads Packages and SEO vs Google Ads.

What can I find in the Google Ads Hub?

The hub brings together our Google Ads management services and local pages, so you can find the right page for your town or trade and see how we run campaigns.

What does Potts Strategies do with Google Ads?

We plan, build and refine Google Ads campaigns around the enquiries and sales that matter to your business, with tracking and clear monthly reporting.

Which towns do you run Google Ads for?

We manage campaigns for businesses in Chichester, Bognor Regis, Worthing, Brighton, Horsham, Crawley, Burgess Hill and across West Sussex.

Which trades and sectors do you work with?

We work with trades such as plumbers and roofers, as well as home improvement firms, professional services, clinics and hospitality businesses.

How much should I spend on Google Ads?

There is no fixed budget for every business. It depends on your service value, local competition and how many enquiries you want to test.

How quickly can campaigns start?

Campaigns can be live within days, then refined over the first 30 to 60 days using real performance data.

What campaign types do you run?

Search campaigns, plus Performance Max, Display, YouTube and remarketing where they suit your goals and budget.

How do you track results?

We track calls, form enquiries and key page visits, and report on cost per lead and lead quality rather than clicks alone.

How do you reduce wasted clicks?

We use specific keywords, negative keywords, tight location settings and relevant ad copy, and review search terms regularly.

Do you guarantee leads or return on spend?

No. Results depend on demand, competition, budget, your offer and your website. We provide clear tracking and regular improvements.

Is Google Ads better than SEO?

They do different jobs. Ads bring visibility quickly but stop when spend stops, while SEO builds lasting visibility. Many businesses use both.

Do I need a new landing page?

Often a focused landing page helps. We review your current pages and recommend practical changes that make the next step clear.

Am I tied into a long contract?

No. We do not use long lock-in contracts.

What will my monthly report show?

Search terms, cost per lead, lead quality and landing page performance, with clear next steps each month.

Google Ads services West Sussex

Google Ads for West Sussex Businesses

Google Ads That Drive Qualified Leads for West Sussex Businesses.

Senior-led Google Ads management for ambitious businesses across West Sussex, with focused campaigns, accurate tracking and clear reporting.

Get a Free Ads Audit

4.6x

Average return on ad spend

-38%

Lower cost per qualified lead

10+ yrs

Senior PPC specialists on every account

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£399 one-off setup on all plans, covering account audit, conversion tracking, keyword research and campaign build. Ad spend is paid directly to Google. No long-term contracts, a rolling 30-day notice period, and you keep full ownership of your Google Ads account and data. Not sure which plan fits? Book a free Google Ads audit and we'll recommend the right tier for your goals.

PRICING

Premium Google Ads Management for West Sussex Businesses

ADS STARTER

£275/month

Ad spend from £0 to £1,250.

Ideal for West Sussex businesses starting with paid search.

Account audit and competitor research.

Keyword research with negative keyword lists.

Search campaign build with location targeting.

Conversion-focused ad copy and extensions.

Call and form conversion tracking.

Monthly performance report.

Start With West Sussex Starter

ADS GROWTH

£449/month

Ad spend from £1,250 to £2,500.

Most popular: ideal for businesses scaling their lead flow
Everything in Starter
Search, Performance Max and remarketing
Weekly bid, budget and search term optimisation
A/B testing of ads and landing pages
Industry-specific campaign structure
Lead quality tracking and cost-per-lead reporting
Monthly strategy call

Launch My West Sussex Campaign

ADS DOMINANCE

£649/month

Ad spend from £2,500 to £5,000.

Built for maximum reach and return on ad spend
Everything in Growth
Multi-location campaigns across the South Coast
Competitor conquesting and YouTube or Display ads
Advanced audiences and offline conversion tracking
CRM integration and value-based bidding
Dedicated senior account manager
Live dashboard and priority support

Book a West Sussex Strategy Call

LOCATION PAGES

Google Ads Management Across Sussex & the South Coast

📍

Crawley

Search, Performance Max and call-focused campaigns for Crawley firms, from Gatwick-corridor B2B and logistics to trades and retail. Tight geo-targeting puts your ads in front of buyers who are ready to enquire.

Explore Crawley Ads

📍

Burgess Hill

Precise PPC management for Burgess Hill and Mid Sussex service businesses. We handle keyword research, negative keyword control and conversion tracking so you can see the cost of every lead.

Explore Burgess Hill Ads

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West Sussex

County-wide Google Ads for brands with more than one location. Separate campaigns for each town, shared budgets and one clear report covering every West Sussex market you serve.

Explore West Sussex Ads

📍

Chichester

A boutique Google Ads partner for Chichester's premium hospitality, property, legal and professional services brands. Premium ad copy and landing pages that bring in high-value enquiries.

Explore Chichester Ads

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Horsham

Horsham campaigns built around high-intent local searches, with sharp ad copy, call extensions and landing pages tested for conversion to lower your cost per lead.

Explore Horsham Ads

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Worthing

Worthing's coastal businesses grow with expertly managed search ads, local service campaigns and ongoing conversion optimisation, all tracked back to real calls and form leads.

Explore Worthing Ads

📍

Bognor Regis

Targeted Google Ads for Bognor Regis that capture seasonal tourism and year-round local demand. Ad scheduling and budget rules mean you don't pay for clicks off-season.

Explore Bognor Regis Ads

📍

West Sussex

High-performance Google Ads and SEO for West Sussex businesses that want page-one visibility, premium leads and a clear return on every pound spent.

Explore West Sussex Ads

PREMIUM INDUSTRY SERVICES

Specialist PPC for West Sussex Businesses

01

Google Ads for Trades

Lead-focused Google Ads campaigns for builders, electricians, landscapers and other trade businesses across West Sussex. Every account is built from the ground up: tightly themed ad groups, high-intent local keywords, negative keyword lists that block DIY and job-seeker searches, conversion-tracked calls and forms, and landing pages designed to turn clicks into booked jobs. Expect transparent monthly reporting, a dedicated strategist and a relentless focus on cost per qualified lead — not vanity clicks.

See West Sussex Trades Results

Google Ads for Plumbers

02

Home

Targeted search and Local Services Ads that put plumbing and heating businesses in front of Sussex customers ready to book. From emergency call-outs and leak repairs to boiler installations and bathroom fits, we schedule bids around peak demand hours, geo-fence your true service radius, use call-only ads for urgent jobs and filter out low-value searches — so every pound of budget is spent on enquiries worth answering.

See West Sussex Plumber Results

03

Google Ads for Roofers

High-value roofing campaigns that generate enquiries for repairs, flat roofs, re-roofs and full replacements across your chosen West Sussex service area. We pair seasonal, weather-responsive bidding with call tracking, offline conversion imports for quoted jobs and project-led ad creative — positioning your firm as the trusted, premium choice for homeowners, landlords and commercial clients.

See West Sussex Roofer Results

Limited Q1 Intake · Google Ads Accounts

Get Your Sussex Google Ads Growth Road-map

We onboard a select number of South Coast businesses each quarter. Your bespoke Google Ads road-map includes a full account and conversion-tracking audit, competitor keyword and ad-copy analysis across Sussex, wasted-spend review, and a 90-day plan for Search, Performance Max and local campaigns built to lower cost per lead.

Free 45-min strategy call · No lock-in contracts · Delivered in 7 days

Book My Free Ads Audit

GOOGLE ADS — ANSWERED

Google Ads questions, answered before you invest a pound.

ROAS targets, contract terms, conversion tracking, budgets and how we run campaigns across West Sussex, from local trades to professional services. Clear, honest answers with no jargon and no long lock-in contracts.

Google Ads Hub

Ready to grow?

Get a free Google Ads account audit. We'll review your tracking, wasted spend and ROAS opportunities, then send you a clear plan for getting more qualified leads.