Areas We Cover

Local SEO helps your business appear in relevant nearby searches and Google Maps results. It brings together your Google Business Profile, website, reviews and accurate business information so local customers can find and choose you.

Yes. Potts Strategies is based in Chichester and supports businesses across West Sussex, including Bognor Regis and Worthing, as well as clients elsewhere in the UK.

Potts Strategies SEO plans start at £399 per month. A one-off £150 setup fee applies.

Potts Strategies provides practical local SEO for small businesses in Chichester, West Sussex and across the UK. Work can include Google Business Profile optimisation, local keyword research, service and location pages, review strategy, technical SEO and reporting focused on qualified enquiries. The scope depends on your business, service area and goals. We do not guarantee specific Google rankings.

Local SEO is a steady process rather than an instant fix. Timing depends on your starting point, competition and the work required. We agree priorities with you, then monitor visibility, calls and enquiries so progress is measured against meaningful goals.

Google mainly looks at relevance, distance and prominence. A complete Google Business Profile with the right categories, accurate business details, genuine reviews and a website that clearly explains your services and service areas all help your business appear for nearby searches.

Start with an accurate, complete Google Business Profile and a website that clearly explains your services and service areas. Consistent business details, genuine customer reviews and helpful local pages can also support visibility. The right priorities depend on your business and competition.

Google Ads can help your Burgess Hill business appear when local customers search for the services you offer. Campaigns can target relevant searches in Burgess Hill and nearby West Sussex areas, with focused landing pages and tracking for calls and form enquiries. Results depend on demand, competition, budget and the quality of the website experience, so campaigns should be reviewed and refined using real performance data.

Yes. Campaigns can target Burgess Hill and suitable nearby West Sussex areas, based on where your business serves customers. Location targeting should match your real service area and the value of the enquiries you want.

There is no fixed budget for every business. A sensible starting point depends on your service value, local competition, target locations and the number of enquiries you want to test. Performance should be reviewed using calls, forms and qualified opportunities, not clicks alone.

You can advertise genuine services that customers search for, including trade services, professional services, home improvements, hospitality and local businesses. The campaign should clearly match your offer, landing page and available service area.

Tracking can focus on the actions that matter to your business, such as phone calls, contact forms and visits to key service pages. This helps show which parts of the campaign are creating useful opportunities.

Campaigns can use specific service keywords, negative keywords, location settings, relevant ad copy and focused landing pages. Search terms and lead quality should be reviewed regularly so the campaign can be refined using real data.

Yes. Google Ads can provide paid visibility while SEO builds longer-term organic visibility. Used together, they can support customers at different stages of the search journey, with each activity given a clear role and measurable goal.

No responsible agency can guarantee a fixed number of leads or a particular return. Results depend on demand, competition, budget, the offer and the website experience. Clear tracking and regular improvements help guide better decisions.

Share your services, target areas, website and the type of enquiry you want more of. A review can then identify campaign priorities, landing-page improvements and the tracking needed before more budget is committed.

Yes. Campaigns can target relevant searches in Burgess Hill and nearby areas, with location settings matched to where your business serves customers.

Yes. Haywards Heath can be included when it fits your service area, budget and customer journey. Campaigns should use location-specific messaging and track the enquiries that matter.

Yes. Google Ads can help Chichester businesses appear for high-intent searches, provided the keywords, ad copy, landing page and targeting match the services offered.

Yes. Campaigns can be planned for Bognor Regis and suitable nearby areas, with the target radius based on your customers, travel area and the value of each enquiry.

Yes. Worthing can be targeted for relevant services. Performance should be reviewed by search terms, location, calls, forms and qualified enquiries rather than clicks alone.

Yes. Google Ads can connect Horsham businesses with people actively searching for their services. Focused campaigns and clear landing pages help visitors understand the next step.

Yes. Crawley and nearby areas can be included when they match your real service coverage. Campaigns should be structured carefully so budget is not spent outside the areas you can serve.

Yes. Nearby West Sussex towns can be included where there is enough demand and the service area makes commercial sense. Location targeting should support your actual coverage, not just add place names to the page.

Campaigns can be organised around services and locations, with relevant keywords, ad copy, budgets and landing pages. Regular reviews help identify which areas create useful enquiries and where adjustments are needed.

The best option depends on your service area and how far customers are willing to travel. A radius around Burgess Hill may suit local services, while postcode or town targeting can give more control when different areas have different commercial value.

Location settings can be adjusted to focus on people in or regularly interested in the areas you serve. The campaign should be checked carefully so the targeting reflects your real customer area and does not waste budget elsewhere.

Yes, although separate campaigns or ad groups may be more useful when the services, budgets or messaging differ. Splitting areas can make performance easier to compare and manage.

A separate page can be useful when the service, coverage or customer needs genuinely differ by location. Each page should provide helpful local context and a clear next step rather than simply repeating town names.

Use accurate location settings, exclude areas you do not serve and review location reports regularly. Campaigns should also use clear service information so visitors understand where you operate.

Nearby villages can be included when there is enough demand and your business genuinely serves them. The decision should consider travel time, enquiry value, competition and the budget available for testing those locations.

Budget can be prioritised according to demand, competition, service value and the quality of enquiries from each area. Location performance should be reviewed before moving more budget into one town.

Yes. Campaigns can be structured around both service and location, allowing ad copy and landing pages to reflect what is available in each area. This can make the visitor journey clearer and improve reporting.

Conversion tracking and campaign reporting can compare calls, forms and other agreed actions by location. Enquiry quality should also be reviewed, because a high number of clicks does not always mean a high number of suitable leads.

Yes. Service-area businesses can target the towns and areas they genuinely cover without claiming a physical premises in every location. The website and adverts should clearly explain the service area and next step.