All Posts

A website can look polished and still fail to bring in leads. A Google Ads campaign can spend money every day and still miss the right buyers. The problem usually starts when design, search, and paid traffic are treated as separate jobs. Potts Strategies brings those pieces together. Instead of building a site first and thinking about traffic later, the work starts with a clear question: how will people find this business, trust it, and take the next step? That approach matte

Running Google Ads can feel simple until the bill arrives and the leads do not. A campaign that looks fine on the surface can quietly waste money on the wrong towns, weak search terms, poor landing pages, or calls that never turn into customers. West Sussex adds its own twist. The county blends coastal towns, commuter areas, rural villages, tourism, and local service demand. A campaign for Worthing will not behave the same way as one for Crawley, Chichester, Horsham, Bognor R

Search is changing fast. A page-one ranking still matters, but it no longer always gets the first look. For many searches, Google may show an AI Overview above the classic results, pulling together a short answer from several sources. If your brand is not one of those trusted sources, you can be visible in search and still miss the moment where buyers form an opinion. That is why AI Overview visibility needs a different kind of SEO work. It still relies on solid technical fou

What Is GEO and How Can It Help Small Businesses? (2026 Guide) By Potts Strategies | October 2026 The way people search for businesses online is changing. For years, businesses have relied on Google to attract customers through Search Engine Optimisation (SEO). But with the rise of artificial intelligence, consumers now have additional ways to research products, compare services and discover companies. Rather than simply searching Google for "best plumber in Chichester", some

By Potts Strategies | October 2026 Want expert help rather than tips? See our small business SEO services page. If you run a small business in West Sussex, appearing on Google when potential customers search for your services can make a significant difference to your growth. Whether you're a plumber in Chichester, a restaurant owner in Worthing, a builder in Bognor Regis or a tradesperson serving towns across Sussex, your customers are already searching online for businesses

How Much Does SEO Cost for a Small Business in the UK in 2026? Published by Potts Strategies | October 2026 So how much does SEO cost UK. If you're a small business owner looking to improve your visibility on Google, one of the first questions you'll probably ask is: How much does SEO actually cost? The answer varies depending on your business, your industry and how competitive your market is. However, understanding what you should expect to pay can help you avoid overspendin

Small businesses face unique challenges when it comes to online visibility. Competing with larger companies requires smart strategies and effective tools. SEO, or search engine optimization, is essential for driving traffic and increasing revenue. I will walk you through the top SEO services for small businesses and explain how to get started with SEO services for beginners. Understanding SEO Services for Beginners SEO can seem complex at first. It involves optimizing your we

Local SEO is essential for small businesses aiming to attract customers in their immediate area. In Worthing, a coastal town with a competitive market, applying the right local SEO strategies can make a significant difference. I will share practical steps to improve your online presence and help your business stand out in Worthing’s local search results. Want expert help rather than tips? See our SEO in Worthing page. Understanding Local SEO in Worthing Local SEO focuses on o

Small businesses in Chichester face stiff competition online. To stand out, they need targeted SEO strategies that improve visibility and attract local customers. I will share practical SEO tactics tailored for Chichester businesses. These methods focus on boosting Google rankings and driving measurable traffic and revenue growth. Want expert help rather than tips? See our SEO agency in Chichester page. Understanding Chichester SEO Techniques Local SEO differs from general SE

Thriving in the digital marketplace requires more than just setting up a digital storefront and hoping for the best. Local businesses in West Sussex face unique challenges and opportunities when trying to capture online traffic. Standing out in a crowded digital ecosystem demands a targeted approach to search engine visibility. Implementing e-commerce SEO best practices in Horsham can transform a stagnant online shop into a revenue-generating machine. Understanding the Digita